Healthcare


Healthcare

Targetbase has been serving the needs of healthcare marketers for over 15 years. Today, our healthcare practice focuses on three main aspects of healthcare marketing: digitally based relationship marketing for pharmaceutical marketers, patient engagement for hospital networks and meeting the needs of America’s health insurers.

 

In pharmaceutical marketing, Targetbase is at the nexus of traditional structured data and the emergence of unstructured data sources proliferating in the social and mobile space. We leverage our heritage in advanced analytics to help brands identify customer needs, dig into rich veins of business intelligence and deliver relevant, timely communications through varied direct channels. Our healthcare strategies, campaigns and programs have reached over 15 million patients and 300,000 healthcare providers. Each solution we create leverages data, information and research to create actionable intelligence that is used to author strategies, guide creative development and determine the ideal marketing programs. Our solutions deliver business impact and healthy outcomes.

 

Leading hospital networks are seeking ways to use technology to engage patients in their healthcare to improve patient health and wellness and drive better outcomes. Targetbase does this by helping hospital networks develop portals that drive high adoption of the technology by patients and physicians.

 

Health insurers rely on Targetbase for delivering data-driven insight to all aspects of improving marketing outreach to individuals, small groups and large groups.

 

Across all our healthcare clients, our focus is on delivering insight. Targetbase BI Pulse allows brands to see what has happened, what it means and what they can do about it in a simplified, visual manner. It enables the rapid decision making required to operate in a more fast-paced, chaotic marketplace.