Energy


Energy


Our edge in energy marketing is simple. In a nutshell, we use data-driven insights to identify, understand and secure the best opportunities for your customers. These insights also guide the creation of powerful, tailored communications that contain the messages to drive engagement with your brand and encourage customers to choose the products that will most effectively help them manage their energy usage.

 

In addition to the Targetbase Marketing Platform, the services we deliver to utilities include customer segmentation, predicting which products and services are most likely to be preferred by which of your customers, and scoring and targeting customers for energy efficiency marketing objectives.

 

We deliver data-driven insight to utilities serving regulated and de-regulated markets. In addition, we have experience in meeting the needs and objectives of government energy regulators.