Targetbase Strengthens Analytics Offerings for the Future

Dimitris Tsioutsias

 

Dimitris Tsioutsias Promoted to Senior Vice President of Advanced Analytics

 

DALLAS (August 12, 2015) – Targetbase, a data-driven, strategic communications company, announces the promotion of Dimitris Tsioutsias to senior vice president of advanced analytics. After five years managing the Targetbase advanced analytics group, he will now serve as its senior executive leader, charting the course for the company’s analytical vision.

 

“Targetbase has been a leader in consumer driven analytics for a long time, which is why we chose to promote from within rather than look to the market. We knew we had the best and most skilled person already working within the company,” said Mark Wright, president and CEO of Targetbase. “With a great analytical mind and his passion for talent management, the future of Targetbase is very bright with Dimitris at the helm of our advanced analytics competency.”

 

More about Dimitris Tsioutsias:
Tsioutsias is an expert in leveraging multisource behavioral and attitudinal customer insights and predictive analytics to drive strategy and achieve gains in acquisition, cross-sell/up-sell and retention efforts. He has managed teams of up to 45 professionals across different geographic locations in the financial services, insurance and airline industries. On the agency side, Tsioutsias has led analytic engagements for several clients including AT&T, Bank of America, Best Buy, HP, Hyatt Gold Passport, Humana, Petco, Toyota, Travelocity and Procter & Gamble. He holds a Ph.D. in machine learning and artificial intelligence from Yale University.

 

Targetbase works with Fortune 1000 companies to create strategic marketing campaigns that help identify which channels are best used to engage consumers to take action. Targetbase has proven expertise in database management and analysis, business intelligence, insight-driven communications, and complete campaign design and deployment. World-class creative and communications development combined with industry-leading data analytics puts Targetbase in the position to react quickly and intelligently to changing market dynamics and customer needs.

 

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About Targetbase
As a data-driven, strategic communications agency, we believe our clients become stronger when they leverage the wealth of information consumers provide every day. At Targetbase, we integrate technology, analytics, creative, and strategy to create a better consumer experience, which improves consumer engagement and drives a more profitable outcome for clients. Our agency is a part of the DAS Group of Companies. For more information, visit www.targetbase.com.

 

About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding, and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national, and local clients through more than 700 offices in 71 countries.