targetbase opens second north carolina office
Raleigh location furthers commitment to GSK and American Honda Motor Co.
Raleigh, NC (August 22, 2018) – Targetbase continues to grow with the launch of a new location in Raleigh, North Carolina. With two main offices in Dallas, Texas and Greensboro, North Carolina, the company also maintains a presence in California and New Jersey.
Keeping with the company’s philosophy to “be wherever our clients are,” the addition of the Raleigh location positions Targetbase to successfully meet the needs of clients locally in Raleigh, across the East Coast, and North America.
“Partnership with our clients is essential to our approach of applying consumer insights into unique consumer experiences, and the Raleigh office is intended to do just that for two of our long-term partners,” says Robin Rettew, Senior Managing Director at Targetbase.
Targetbase has been a long-term partner to GlaxoSmithKline and has helped to support the evolving needs of direct-to-patient communications across several therapeutic areas, including respiratory, immunology, diabetes and cardiovascular health for more than 20 years.
The proximity of Targetbase’s Raleigh location to GSK’s headquarters in Research Triangle Park enriches Targetbase’s ability to apply real-time learnings into solutions that meet the shifting needs of patients served by GSK.
The Raleigh office will also support a long-term partnership of 25 years with American Honda Motor Co. With 54 percent of North American Honda Dealers geographically located between Florida and Maine, having Targetbase team members located in Raleigh, NC allows for quick mobilization and keeps an ear close to the ground to respond to the needs of dealers.
“The Research Triangle region has a long-standing history of innovation, and we are excited to join this thriving and diverse community,” says Mark Wright, CEO of targetbase. “We look forward to growth opportunities and enhanced client engagement resulting from the opening of this new location.”
The new office also brings Targetbase into close proximity with other Omnicom sister agencies, including Ketchum and FleishmanHillard, which are both located in Raleigh.
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As a data-driven, strategic communications agency, we believe our clients become stronger when they leverage the wealth of information consumers provide every day. At Targetbase, we integrate technology, analytics, creative, and strategy to create a better consumer experience, which improves consumer engagement and drives a more profitable outcome for clients. Our agency is a part of the Omnicom Precision Marketing Group. For more information, visit www.targetbase.com.
About Omnicom Precision Marketing Group
Omnicom Precision Marketing Group (OPMG) aligns Omnicom’s global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence, and connected experiences, OPMG provides services that include data-driven product / service design, technology strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modeling, technical and business consulting and digital experience design and development. At the core of delivering these services is Omni, an advanced technology platform that combines a powerful cultural insights engine with massively scaled data insights from first-, second- and third-party sources, including several proprietary Omnicom data partnerships.
Omnicom Precision Marketing Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding, and research.
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