Many clients have an abundance of data. Converting that data into intelligence and then acting on it is what so many marketers are looking for. Targetbase develops communications strategies designed to put consumer intelligence to work. Targetbase has the tools and experienced resources to develop communication strategies that help brands understand how to connect with consumers in channels where the consumer is, with content that will engage in a context that is meaningful.
Targetbase has a portfolio of tools designed to ensure that the intelligence is pulled through into all communication development. The CRM Blueprints, guidelines and styleguide are intended for Targetbase creative development team, clients and agency partners to leverage, so that all communications are integrated and aligned with the overall CRM strategy.
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Targetbase develops many different kinds of campaigns, across many different verticals. Whether it is for acquisition, retention, loyalty, or sales promotion, every campaign is developed using strategic planning tools that leverage consumer intelligence to create the marketing plan. Every plan is supported with a business case that identifies the business opportunity.
Idea Generation and Integration
The creative for each campaign brings the strategy to life. The ideas leverage the strength of the brand and the knowledge of the consumer to create compelling experiences that drive engagement. The key lies in knowing how a brand needs to behave to drive consumer action. Online, at home, in-store or in-office—multi-channel or multi-touch—Targetbase translates the intelligence and gets your brand’s creative in market and producing results.
Measurement and Optimization
Smart, compelling creative is our strength. We pride ourselves in the industry recognition we receive as much as we love the results we produce. For us, results are just the beginning. Our in-market campaigns are designed to improve beyond launch. We tag, track, measure and optimize across all channels. And we create visibility with our BI tools, so you know exactly how well your campaigns are doing.
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Targetbase uses advanced production techniques, tools and services to deliver best-in-class communications across all channels. Our digital and print production teams are an integral part of our planning and execution process and work with our agency and client partners to ensure accurate delivery for both multimedia campaigns and high-volume variable campaigns.
Many of our client’s brands have significant amounts of existing content. Our role is to help our clients identify content that is most relevant to their different customers. Rather then create content from scratch, we help our clients curate existing content for use across multiple channels and tactics.
Targetbase has full creative services including design, development, copywriting and editing. Our digital expertise includes motion graphics design, user experience design and responsive design. We design for the consumer, focusing on creating experiences that connect across multiple channels.
Targetbase copywriting focuses on bringing together 3 core elements:the brand voice, the consumer intelligence and channel expertise. We have specialists that are experts in verticals such as healthcare, automotive and consumer packaged goods.
Production and Implementation
Targetbase’s production capabilities include digital, mobile, video, print and direct mail. Our in-house production experts orchestrate the production across tactics, integrate with database technology, and partner with client’s in-house teams and agency media partners. We are specialists in producing complex, variable email, landing pages and direct mail that leverage data-driven assets to create individual-level communications. Our strength in QA and copyediting expertise is grounded in a commitment to flawless execution in all verticals including healthcare.
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