forrester recognizes targetbase as strong performer among customer database and engagement agencies
IRVING, TX (June 14, 2018) – Targetbase was recognized as a leading CRM agency yet again, by Forrester Research in their Customer Database and Engagement Agencies report. The Forrester Wave™ is an independent evaluation of leading customer database and engagement agencies. It’s based on 32 criteria including a data analytics and business strategy case study.
Targetbase is proud to continue its market-leading position in the Wave over the last three reports.
In the 2018 Wave, Forrester notes that CRM and marketing are dissolving. Agencies with the ability to treat data-driven marketing as one seamless, ongoing process — from database implementation and management to strategy to content creation to execution — are thriving. As Omnicom’s leading CRM agency, we’re driving this industry transformation by being our clients’ centralized insights team who can drive their business forward.
Targetbase ranked high for client engagement, professional services, analytics and first-party data management. To cite the Forrester analysts Fatemah Khatibloo and Stephanie Liu, who led the Wave evaluation, “Targetbase is a solid fit for healthcare, CPG, automotive, and retail marketers seeking a long-term CRM partner — references speak to its leadership in crafting strategy, orchestrating inter-agency projects, and managing agnostic marketing performance measurement.”
As one of the only vendors to receive perfect scores from references, Targetbase accumulated many raving reviews from its clients according to the report.
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As a data-driven, strategic communications agency, we believe our clients become stronger when they leverage the wealth of information consumers provide every day. At Targetbase, we integrate technology, analytics, creative, and strategy to create a better consumer experience, which improves consumer engagement and drives a more profitable outcome for clients. Our agency is a part of the Omnicom Precision Marketing Group. For more information, visit www.targetbase.com.
About Omnicom Precision Marketing Group
Omnicom Precision Marketing Group (OPMG) aligns Omnicom’s global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence, and connected experiences, OPMG provides services that include data-driven product / service design, technology strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modeling, technical and business consulting and digital experience design and development. At the core of delivering these services is Omni, an advanced technology platform that combines a powerful cultural insights engine with massively scaled data insights from first-, second- and third-party sources, including several proprietary Omnicom data partnerships.
Omnicom Precision Marketing Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding, and research.
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