News Archives

Amy, Lindsey

Targetbase Continues Acquiring Talent with Proven Leadership for Clients

Posted on: Tuesday, June 30th, 2015

Lindsey Pults and Amy Swanson Sillan Join the Agency as VPs of Client Service

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Strategic Business Analytics

How can market-appropriate price points be determined?

Posted on: Tuesday, May 19th, 2015

  Learn how four research models—general surveys, Van Westendorp surveys, conjoint analysis and elasticity modeling—can help researchers determine market-appropriate price points. Read VP of Retail Strategic Business Analytics Mike Grigsby’s latest article published in Marketing Insights.      

Learn how four research models can help determine market-appropriate price points. Read VP of Retail Strategic Business Analytics Mike Grigsby's latest article in Marketing Insights.

See the Targetbase Marketing Platform in Chicago June 3-5

Posted on: Tuesday, May 19th, 2015

CRMC brings retailers together to share marketing and CRM strategies, ideas, and challenges. Come see a demo of the Targetbase Marketing Platform—we’ll be in the Grand Foyer on the 2nd floor.

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Keeping Big Data Small to Create Engagement

Posted on: Wednesday, May 6th, 2015

In this special guest feature, Thomas Begin of Targetbase provides his thoughts on how companies can address the paralysis often associated with adopting the big data technology stack.

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We struck gold!

Posted on: Thursday, April 23rd, 2015

  Targetbase was honored on April 8 as the creator of the DTC National Advertising Awards’ Best Support Program/Point of Care Campaign. The awards took place at the 15th Annual DTC National Conference, held April 7-9, 2015 in Washington, DC.      

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