News Archives

CEOCFO Mark Wright

Bringing data to life

Posted on: Wednesday, July 8th, 2015

Our CEO Mark Wright explains how a platform that organizes, connects, and interprets consumer-generated data can enable actionable marketing campaigns.


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Using survival analytics to estimate lifetime value

Posted on: Thursday, August 27th, 2015

Survival analysis can indicate what makes purchases happen—and these insights can help increase lifetime value (LTV).


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Targetbase recognized as a 2015 Healthcare Marketing IMPACT Award Finalist

Posted on: Wednesday, October 7th, 2015

We’re proud to announce that Targetbase has been selected by Modern Healthcare and Advertising Age as a 2015 Healthcare Marketing IMPACT Award Finalist.


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Solving real-world marketing challenges just got easier

Posted on: Wednesday, May 27th, 2015

VP of Retail Strategic Business Analytics Mike Grigsby’s latest book Marketing Analytics: A Practical Guide to Real Marketing Science will be available on June 28, 2015.


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MDPA Award

We struck gold…again!

Posted on: Wednesday, July 1st, 2015

Targetbase was honored on June 15 as the creator of the MDPA Advertising Awards’ Best Consumer Support via Program or Event.


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