News Archives

Targetbase recognized as a 2015 Healthcare Marketing IMPACT Award Finalist

Posted on: Wednesday, October 7th, 2015

We’re proud to announce that Targetbase has been selected by Modern Healthcare and Advertising Age as a 2015 Healthcare Marketing IMPACT Award Finalist.

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Solving real-world marketing challenges just got easier

Posted on: Wednesday, May 27th, 2015

VP of Retail Strategic Business Analytics Mike Grigsby’s latest book Marketing Analytics: A Practical Guide to Real Marketing Science will be available on June 28, 2015.

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MDPA Award

We struck gold…again!

Posted on: Wednesday, July 1st, 2015

Targetbase was honored on June 15 as the creator of the MDPA Advertising Awards’ Best Consumer Support via Program or Event.

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Amy, Lindsey

Targetbase Continues Acquiring Talent with Proven Leadership for Clients

Posted on: Tuesday, June 30th, 2015

Lindsey Pults and Amy Swanson Sillan Join the Agency as VPs of Client Service

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Strategic Business Analytics

How can market-appropriate price points be determined?

Posted on: Tuesday, May 19th, 2015

  Learn how four research models—general surveys, Van Westendorp surveys, conjoint analysis and elasticity modeling—can help researchers determine market-appropriate price points. Read VP of Retail Strategic Business Analytics Mike Grigsby’s latest article published in Marketing Insights.      

Learn how four research models can help determine market-appropriate price points. Read VP of Retail Strategic Business Analytics Mike Grigsby's latest article in Marketing Insights.