DALLAS, TX (November 9, 2015) – Targetbase was presented with American Honda’s distinguished Premier Partner Award on October 22 in a special ceremony hosted by American Honda Executive Vice President John Mendel in Torrance, CA. Targetbase was one of 15 award recipients selected from a pool of more than 1,000 eligible suppliers based on excellence in quality, value and customer service.
Targetbase was honored for its marketing strategy and consultation, and the development and management of customer databases.
“Of course we’re very proud to be the recipient of this distinguished award, but we’re more proud of the strong partnership we’ve enjoyed with American Honda for the last 19 years,” said Mark Wright, chief executive officer of Targetbase. “We look forward to continuing to assist American Honda in getting even closer to their customers.”
Premier Partner Award recipients play a unique role in supporting Honda businesses and operations, including Honda and Acura automobiles, automobile engines and transmissions, Honda all-terrain vehicles, power equipment products, general purpose engines and the HondaJet advanced light jet.
“We ask all Honda suppliers to join us in prioritizing the end customer above all,” said Charles Harmon, American Honda’s senior manager of procurement and corporate services. “This year’s Premier Partner Award recipients have risen to that challenge and are critical members of the extended Honda family.”
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As a data-driven, strategic communications agency, we believe our clients become stronger when they leverage the wealth of information consumers provide every day. At Targetbase, we integrate technology, analytics, creative, and strategy to create a better consumer experience, which improves consumer engagement and drives a more profitable outcome for clients. Our agency is a part of the DAS Group of Companies. For more information, visit www.targetbase.com.
About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding, and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national, and local clients through more than 700 offices in 71 countries.
Honda established operations in America in 1959 and now employs more than 40,000 associates in its North American sales, R&D and manufacturing operations with total capital investment in North America exceeding $22 billion. Based on its longstanding commitment to “build products close to the customer” Honda began building power sports products in America in 1979 and now operates 16 major manufacturing facilities in North America producing a wide range of Honda and Acura automobiles, automobile engines and transmissions, Honda all-terrain vehicles, power equipment products, such as lawn mowers, mini-tillers and general purpose engines, and the HondaJet advanced light jet. Honda also operates 14 major research and development centers in the U.S. with the capacity to fully design, develop and engineer many of the products Honda produces in North America.
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